Science Selective Promo
Fluffy talent, fast turnaround, and a polished final film that punched well above its weight.
How it came together
The brief
Science Selective, a premium pet food brand, needed a short promotional film for a new rabbit food range. The goal was a TVC-style video that would charm audiences, highlight product quality, and appeal to rabbit owners — all while working within a tight budget.
We were brought in by another agency to direct and crew the shoot, helping them bring the concept to life.
The shoot
This was a one-day studio shoot with rabbits as the main stars — always a unique challenge. Working closely with animal handlers and agency creatives, we kept the setup minimal and efficient, using soft lighting, simple art direction, and macro lensing to make the product and pets shine.
Our focus was balancing speed with precision: staying on schedule while getting clean, usable takes from our furry cast.
The edit
We handed off rushes to the agency’s post team, but ensured coverage was thorough and edit-friendly — with consistent eyelines, varied angles, and punchy hero shots.
Despite the modest budget, the final ad looked premium and polished, comfortably sitting alongside bigger-brand campaigns in quality.
No Bunny Business
This was a lean production with a lot of moving parts — rabbits included. We were brought in to deliver high-quality visuals on a tight schedule, and that’s exactly what we did.
By keeping the setup light and the crew nimble, we helped elevate a modest budget into something that looked and felt like a much bigger campaign. The result? A polished, professional TVC that delighted clients and audiences alike.
