'Invest for Life'
Fidelity International
Real people, real stories. A powerful financial series built on truth, not sales.
How it came together
The brief
Fidelity International wanted to create a series of in-depth client case studies that explored how everyday people interact with finances across different stages of life. This wasn’t a sales pitch—it was about understanding people’s real financial journeys and showing how money fits into the bigger picture of living well.
As a trusted video agency, our role was to develop something that felt human, not corporate.
The shoot
Filming spanned several weeks, with interviews conducted across multiple locations. Each session was long, intimate, and often emotional—capturing authentic, personal experiences. We focused on creating a calm, comfortable environment that encouraged openness.
With a documentary-style production setup and minimal crew footprint, we let the stories lead the way.
The edit
We crafted a 7-part branded documentary series, each around 8 minutes long, supported by a wide range of cutdowns for social media, internal comms, and campaign-based content. The tone was honest, warm, and cinematic—balancing a journalistic approach with strong visual storytelling.
This series remains one of Fidelity’s most emotionally resonant pieces of video marketing content to date.
Matters of Life
and Debt
A benchmark in financial storytelling, this project stands out not just for its scale, but for its sincerity.
As a video production company, we pride ourselves on creating branded content that feels human first—and this was proof that finance can be filmed with heart. It’s a masterclass in long-form client case studies, showing how video marketing can build trust without the hard sell.
