Arun's Story
Fidelity International
How one young investor is balancing finance, fitness and the future
How it came together
The brief
Fidelity commissioned us to produce a high-quality corporate video production telling the story of Arun, a young investor with a strong mindset around money, mental wellbeing and physical health. The aim was to create an inspiring case study video that would encourage other young people to start investing early and plan for their financial future.
The content needed to feel authentic, relatable and visually engaging, with the production value of a top-tier commercial video.
The shoot
Our video production team filmed over two days to allow Arun time to feel comfortable and avoid the pressure of a packed schedule. Day one focused on a relaxed, in-depth interview in his family home, capturing a natural, conversational tone. Day two was dedicated to b-roll, following Arun as he worked from home, trained at the gym, and walked through his local neighbourhood.
This approach combined intimate storytelling with cinematic visuals, ideal for both brand storytelling and social media video content.
The edit
We delivered a polished hero film along with multiple short-form social media video snippets for Fidelity’s channels. The edit blended candid, human moments with clear messaging about the benefits of investing young.
By producing versatile content that worked across platforms, we helped Fidelity engage their audience and reinforce their brand message in a relatable, aspirational way.
A Wealth of Wellbeing
This case study video production showed that investing young is about more than financial growth – it’s about building a lifestyle you value. With professional video production and thoughtful storytelling, Fidelity were able to connect with their audience on a personal level, using content that will deliver value long after its first release.
