Circus Promo Film
A cinematic promotional video to power event marketing and ticket sales.
How it came together
The Brief
EBI.AI asked us to create their first ever video—an animated explainer to promote their flagship AI platform, Lobster. As a fast-growing SaaS business, they needed a video that could clearly explain their software’s value to new clients while standing out visually in a competitive B2B tech space.
This was more than just animation—it was the cornerstone of their SaaS video marketing strategy.
The Shoot
We filmed during a live performance, as well as during rehearsal, using a streamlined video production crew, capturing stunning visuals with creative camera movement and dynamic coverage. The challenge was to distil the magic of a full show into punchy, marketable footage without disrupting the live experience.
The result? Visuals that scream scale, style, and spectacle.
The Edit
We delivered a main event promo video for their homepage, a cutdown version for social media marketing, and behind-the-scenes content for added engagement. Fast-paced edits, striking visuals, and a carefully chosen soundtrack helped make the film a centrepiece of their tour promotion.
This was video marketing for events done with agility and high production value.
Big Top, Big Impact
This promotional video proved just how effective well-crafted content can be for event marketing. It helped Circus Cortex boost ticket sales, increase awareness, and connect with new audiences—and they returned the following year for another campaign.
A textbook example of why promotional video production is one of the most powerful tools in a live brand’s marketing toolkit.
