'MoneyTalk' Series
Fidelity International
Bringing investment ideas to life with editorial storytelling
How it came together
The brief
Fidelity commissioned us to produce MoneyTalk, a recurring magazine-style editorial video series designed to make investment topics accessible, engaging and visually appealing. Each episode features several presenters introducing packages on different areas of finance, from market trends to personal investing tips.
The challenge was to elevate financial content beyond the studio, using location filming, creative metaphors and strong visuals to make complex ideas resonate with viewers.
The Shoot
Our corporate video production team filmed over multiple days in locations across the UK. Each shoot was tailored to the subject matter of the segment – from coastal scenes to bustling cityscapes – helping to give each story a distinctive look and feel. We worked closely with Fidelity’s editorial team to script and structure each package, balancing accuracy with engaging storytelling. Our approach combined presenter-led pieces to camera, b-roll sequences, and relevant cutaways to make the content feel dynamic and easy to follow.
The Edit
We delivered complete episodes alongside individual social media video content snippets for Fidelity’s online channels. The editing process brought together the different segments into a cohesive show, using graphics, music and pacing to keep the audience engaged. By treating financial education as an editorial experience, MoneyTalk succeeded in making investment content not just informative, but memorable.
Investing in Stories
With MoneyTalk, Fidelity proved that finance videos don’t have to be dry or technical. This ongoing video production project blends high-quality commercial video production with creative editorial techniques, making complex financial topics easy to understand and visually engaging. By using metaphor-rich storytelling and unique filming locations, we’ve helped Fidelity connect with their audience in a way that’s both educational and entertaining.
