Pass It On Campaign Film
Hargreaves Lansdown
A cinematic brand storytelling film about legacy, memories, and family finances.
How it came together
The brief
Hargreaves Lansdown needed an emotive promotional video to support their “Pass It On” campaign — a story-led initiative exploring how families share wisdom, savings, and values across generations.
As the client’s first foray into more narrative-led video marketing, the brief called for something authentic, heartfelt, and cinematic. This project was a flagship example of brand storytelling video production for the financial sector,
The shoot
We cast real people to create a father–daughter duo that felt instantly genuine. The narrative was built around them looking through old photo albums — a visual metaphor for reflecting on life lessons and planning for the future.
We filmed everything in a soft, natural light style to keep it warm and emotionally grounded. With a small but experienced crew, we delivered a high-end shoot without the high-end agency price tag.
The edit
The final hero film balances gentle pacing with emotional beats, bringing the campaign’s core themes to life with clarity and care.
We also supplied stills from the shoot for campaign use across web and print. As one of HL’s first real attempts at brand storytelling through video, this production set a new benchmark for their content and led to multiple future collaborations.
A Wealth of Emotion
This film showed that financial services video content doesn’t have to be cold or corporate.
With the right story and execution, video production for financial brands can be deeply human — emotionally engaging while still delivering on brand goals. A true turning point in HL’s marketing approach, and a great example of what lean, high-quality video production can achieve.
