Google Arts & Culture – Wellbeing Editorial Series
Three motion-led editorial films exploring how art, music, and design shape our state of mind.
How it came together
The brief
Google Arts & Culture tasked us with producing a series of short-form editorial videos to explore how everyday creativity — through design, music, and movement — can positively impact mental wellbeing.
These were developed during the late stages of the COVID-19 pandemic and needed to be calm, insightful, and accessible to a global audience still navigating the emotional effects of isolation.
The Approach
This was a fully post-production-driven project. We curated and edited a powerful combination of stock footage, supported by bespoke motion graphics and visual overlays to elevate the messaging. Each film took a distinct creative path, yet they all felt connected as a series.
Our focus was on visual clarity and pacing — crafting something emotionally resonant using only existing materials.
The Edit
We created three individual episodes, each running 2–3 minutes, centred on the themes of music, design, and dance.
Voiceover and motion graphics were used to drive the narrative, while carefully sourced footage ensured a high-end finish. These branded editorial films continue to feature on Google Arts & Culture platforms, offering thoughtful content that supports wellness and creativity.
Mindful Motion
This project shows how animated video production can drive real impact—especially when tackling challenging topics.
By blending clarity, compassion, and craft, we created a piece of charity video content that continues to support educators, spark conversations, and make a real difference where it matters most.
