SaaS / AI Chatbot Promo
ebi.ai
An animated SaaS explainer with brains, charm, and lasting value.
How it came together
The brief
EBI.AI asked us to create their first ever video—an animated explainer to promote their flagship AI platform, Lobster. As a fast-growing SaaS business, they needed a video that could clearly explain their software’s value to new clients while standing out visually in a competitive B2B tech space.
This was more than just animation—it was the cornerstone of their SaaS video marketing strategy.
Creative Development
We handled the entire creative process in-house, starting with scripting and messaging tailored to SaaS buyers. Our team designed a bespoke visual identity to bring the Lobster platform to life—developing characters, iconography, and a motion language that felt both tech-forward and approachable.
This was a fully custom animated product demo, built from the ground up to match the tone and goals of the brand.
Animation & Delivery
The final deliverables included a 1m45s hero explainer video for the EBI.AI website, plus 30s and 15s cutdowns optimised for social media ads and SaaS lead generation. All content was delivered in 16:9, 1:1, and 9:16 formats to work across every digital platform. Voiceover, sound design, and music were all produced in-house, ensuring total consistency across every asset.
Fully Programmed Personality
This project is a great example of how animated video production can elevate a SaaS brand. From explainer videos to social media content, we built a complete suite of assets that helped EBI.AI engage prospects, explain their value, and drive conversions. It’s proof that with the right video agency, even technical software can tell a human story—and keep delivering ROI for years.
