Engage your audience
with truly compelling
video content
We’re a boutique, full service video production agency.
Whether you’re a big brand looking to corner the market with a new product, a start-up business after video case studies, or even a band with your heart set on a music video that will help you stand out from the crowd – at Gray Media we have the tools, expertise and passion to bring your ideas to life.
There are many reasons why investing in corporate video production makes sense, but by far the most significant is for increasing engagement with your brand. For instance, promotional videos convey your product offerings and brand values in a manner that no other medium can. Similarly, there’s no other channel as effective for delivering your corporate messaging.
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Building good working relationships in video production is about trust. We achieve this by consistently delivering high quality videos for our clients.
Why media content can develop your brand
There are many reasons why investing in corporate video production makes sense, but by far the most significant is for increasing engagement with your brand. For instance, promotional videos convey your product offerings and brand values in a manner that no other medium can.
From enhanced comprehension to increased conversions, video outperforms all competing communication methods across every measurable attribute. Nothing else can match the audiovisual assault on the senses, the emotional connection, or the storytelling abilities of video.
Well-executed corporate videos are also inherently shareable. If you’re looking to engage potential customers with your brand, then there’s no better way than creating a video that’s initially shared amongst friends before taking a life of its own and going viral.
83%
of video marketers say video helps them with lead generation
72%
of customers would rather learn about a product or service by way of video
87%
of video marketers say video has increased traffic to their website.
80%
of video marketers say video has directly helped increase sales
Your story is the key to success
When trying to connect with your customers, shareholders, and employees, you’re asking them to invest themselves in your brand. You’re asking them to care about what you do. That’s why your story is so crucial to the success of any corporate video production.
It could be an instructional training video that regales new employees with tales of those late nights spent working on your products or services. Or perhaps a promotional video that reaches potential customers to let them know this is who you are, this is what you believe in, and here’s how they can become part of your journey.
Either way, a compelling story creates that crucial emotional connection, it secures critical buy-in from both your clients and staff members, and it can convince them that your particular cause is one that’s worth fighting for.
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